Saturday, April 27, 2013

Flat Roof Materials - Choosing Black or White Reflective Roofing?

Choosing a Black or White Reflective Low Slope (Flat Roof) Membrane


The Catalyst Article - White Roofs, Green Myth?
Huffington Post White Roof Article


An article recently emerged in the Huffington Post (White Roofs, Green Myth?) written by a credible contributor (Samir Ibrahim, Director of Design Services and Project Reviews, Carlisle SynTec) that gives us (roofers) some additional confidence when communicating with building owners and home-owners about flat roof membrane choices in colder climates like Canada or Northern areas of the United States.

Carlisle Syntec is a considerable manufacturer of both black and white "cool roof" roofing membrane (Carlisle Syntec).

Marketing Noise Can Cause Market Confusion - Cool Roofing vs. Black Roof


The green roof or reflective environmental roofing movement has posed some challenge to roofers in Canadian and northern US markets as it applies to assisting customers with choices of low slope roofing membranes. Market pressures are pushing for "green" "reflective" "energy wise" "environmentally friendly" roofing choices - the marketing noise can be overwhelming for our customers wishing to sort through what is best for them. And as a result of this market changing "marketing noise" process, roofers have had some difficulty dealing with the issue of white or reflective roofing (in colder climates). 

We are the ones after all walking and working with the roof itself on a daily basis and our opinion (or expression of observation in practical experience) does not always concur with the marketing noise. In other words, we see the result of a white roof membrane and its performance and life-cycle in colder climates. 

We aren't scientists or engineers, just simple roofers that work with and install, repair, and maintain the roofs to protect the assets of our clients. But now even the science of reflective roofing and its green roofing advantages are being questioned...


A White or Reflective "Cool" Roof May Have Its Place in the Market


Now, to be clear before any arrows start coming our way, white roofs (reflective roofing) does very specifically have its place potentially (such as in California) and additionally in northern climates it may even have some place perhaps if the right white roof is applied (for example) or in areas where there is an urban heat island effect like in Toronto - in downtown Toronto a reflective roof may very well have it's place - we suspect so, but we don't specifically know. See also Urban Heat Island effect on Wikipedia. 

Black Roofing in Colder Climates Should be Considered


What we do know is that there are many reasons to very closely consider using a black roof membrane (such as Torch-On SBS with a black granule or grey cap sheet, EPDM, liquid rubber, and tar and gravel) in areas such as northern USA and most of Canada (more specifically in Northern BC, all of Alberta, Saskatchewan, Manitoba, many areas of Ontario and Eastern Canada, and the northern US states).

Unbiased Representation is Important When Considering Roof Membranes and a Contractor


Forget the fact that you need to choose a roofer that applies low slope roofing on a daily basis and not shingles, there are many other considerations.

General Roofing Systems applies all roofing materials for low slope roof structures... black, white, reflective, fluid, torch on, metal, spray foam (spf), mechanically fastened, ballasted, etc. Systems such as EPDM, TPO, PVC, SBS Modified, Torch On, Mopped BUR, Spray Foam, Fluid Applied Hot and Cold Rubberized Roofing, and on and on. In other words, we have no reason to be specifically motivated to one type of roof membrane - be it black or white or reflective or green except as it applies to the future performance and service-ability of the roof. 

Our motivation is specifically toward service-ability and life-cycle. In other words, we know that if we install this or that roof in this or that area that this or that roof gives us more service work than that roof on average. And it is specifically in our interest to be sure that our service rate is as low as possible because we guarantee our workmanship on every roof for the life-time you own your property (see roof installation guarantee).

Top Three Concerns or Problems We Have Experienced With Reflective or White Roofs (Cool Roofing) in Colder Climates


The following is a top three listing of some of the issues or observation concerns we have specifically with white roofs or reflective roofing specifically in areas that we service (which are primarily colder climates and not in warmer climates such as California, Texas, or Florida for example). The top three problems with reflective roofs in colder climates below does not delve in depth with issues such as building energy efficiency with reflective roofs in colder climates and the like as those issues are for other articles. 

Here are our top three list of reflective roof concerns:

1. Metal Roof Coatings - Metal roof coatings have in our experience in the areas we service failed to a great degree. We have never been confident in a reflective or white coating in colder climates. None are successful in our experience. They crack, peel, and flake and become useless in a few short years or less. In California we expect they work exceptionally well, but in colder climates they fail, fail, and fail.

More recently we have been using liquid applied rubber to metal roofs that we have seen much improvement with. We now have millions of square feet applied and they seem to perform very well. They expand up to 1000%, are from what we can tell UV stable, and all seems to be just as marketed. But the white coatings we have never found to work in cold climates on metal roofing systems. White roof coatings on metal roofs are also used over top of spf or spray foam applied to metal roofing - point 2 below covers this topic.

2. Protective Coatings on Spray Foam Roof Assemblies (Metal and Flat Roofs) - There are many different coatings being used on flat roofs now. One category is the white or reflective coatings being sprayed on to spray foam roofing (also used on spray foam on metal roofing). 

Many contractors in our marketing areas are re-covering flat roofs with spray foam (roof recovery involves going over top of an existing flat roof such as a tar and gravel roof). At issue (as it applies to this post) isn't the spray foam itself (which you also have to watch to be sure you are getting the right foam and roof assembly or application specs and the right contractor for the job scope) it is the coating used to cover the spray foam. 

Many contractors come in to the roofing business specifically for the spray foam end of the business that were not roofing contractors to begin with and what can occur is error in application. Basic principles of roofing can be missed.

So when you see a quotation of 5.50 per square foot for a spray foam roof and a reflective coating be very cautious. The material cost alone in colder climates to spray a roof properly with high quality foam and to apply a covering such as described below is 5.50 per square foot by itself, forget the labour and the operating costs and the holy grail concept of retaining profit. 

Specifically when coating a spray foam flat roof (that has been covered with foam on top of tar and gravel) in say Alberta, Saskatchewan or any other colder climate and you use say a 20 mil reflective coating that is typically used in Texas the reflective coating will fail - guaranteed! 40, 60, and 90 mil coatings designed for Texas will fail also. 

With-out going in to great depth I will say that when we spray foam a roof we will typically use a quality provider such as BASF and we use generally accepted roofing principles (such as not covering over moisture laden roof assemblies, applying proper flashing, and the like) and the protective covering is either an EPDM roof membrane at minimum 60 mil, a liquid rubber spray on covering at minimum 60 mil, or a reflective coating that is unusually high in quality and thickness (if the client just won't have it any other way - a reflective coating that is). Another way that we have done it is coating the reflective on top of the liquid rubber which is on top of the spray foam. That way when the reflective peels, cracks, and fails the EPDM or liquid rubber is the waterproofing layer.

3. Single Ply Reflective or White Roofs - the essence of the topic covered in the article referred to above by Samir Ibrahim of Carlisle Syntec (which was the final instigating inspiration behind us finally writing an article on the topic). Single ply roofing is as far as we are concerned one of the best advances in the roofing industry for some time. However, in our experience and in our observation, some single ply roofing is not as suited for colder climates as others.

EPDM is a single ply roof and we have had great success with EPDM. EPDM comes in its typical state as a black membrane (similar to the texture of your car tire and also similar in color to your car tire). You can get it in other colors such as grey and white but we do not recommend it as it is "bleached" for lack of a better term.

I have heard many clients say that other contractors (those touting white roofing such as TPO or PVC) state that EPDM is as flimsy as a bicycle tire and that you can poke through it "just picture a bike tire" I hear clients say they've been told - poppy cock. EPDM membrane is not surrounding an inflated tire, it is adhered or fastened or ballasted to a roof assembly and the roof assembly is not full of air like a tire. A ridiculous argument. A simple search of the elasticity and strength of roofing membranes (TPO, PVC, TPO, SBS, etc) will show anyone that all the membranes are very similar in that way. All membranes (if covering an inflated tire) would burst easily if probed with a screw driver. This includes Duro-Last PVC, IKO SBS, Firestone TPO, and on and on.

Some concern we do have with white or reflective single ply roofing is covered well in the article referenced above from Carlisle and also includes the following:

a. Single Ply Failure Rates - We have noticed that white single ply roofs have a higher failure rate than the single ply EPDM in colder climates at the seams. We believe that this is not a manufacturing issue and is more likely an issue with the installer. Single ply TPO and PVC (white single ply roofing) is seamed (or the seams are connected) with a hot air welder. The hot air welder relies on the technician's ability to use it. I know myself at times when being distracted I have "missed" critical welds while on the phone or say giving orders to workers on the roof. EPDM does not use a hot air welder for seaming. EPDM uses adhesives and when applied the bond is very difficult to break and further requires less technician "attentiveness" so to speak.

b. Condensation - We have over seventy-five Fortune Five Hundred companies on our client list. We service the smallest to the largest roof assemblies. One specific system we install is PVC or TPO on specific fast food restaurant chains. We have noticed an unusual amount of condensation under white membranes on these restaurants and other installations (residential and commercial specifically in colder climates). Condensation in a roof assembly may lead to lower wind resistance, lower insulation values, reduced life-cycle, and the formation of mold. 

c. Warranties - There are certain TPO and PVC roofing manufacturers advertising the best warranty on their flat roof membranes. It makes us wonder considering the issues with cracking, seams, and condensation how they are going to fare their warranty in colder climates.

d. Energy Consumption - A recent article in Alberta Construction Magazine says it well, "In Alberta, Peat says reflective roof systems might not perform as well in cold climates as they do in warm climates.

"While reflective roofs can reduce energy consumption in the summer months, they can actually increase heating costs during the winter months," he says. "A black roof, or a non-reflective roof, will transmit solar radiation into a building, which reduces energy consumption in cold temperatures. Energy calculators show that, in cold climates, reflective roofs have a heating penalty in terms of costs and energy consumption."

Energy consumption is a vital part in choosing a roof membrane and as such choice of membrane and the energy component is critical. See RCI Energy Efficiency Article on black and white roof membranes.

e. Appearance and Cleaning - A recent news cast in New Orleans states it well, "You can blame the New Orleans heat, humidity and rainy summers for what you now see on top of the Superdome.

Add a little dirt floating in the atmosphere and it gives the normally white roof, patches of grayish-brown.
  
"Although the roof itself appears to be a very smooth surface, it actually has little crevices and cracks in it that accumulate dirt and mold starts growing during the rainy season," said Superdome GM Alan Freeman.

Although the appearance of the roof shouldn't be a primary deciding factor, in some instances appearance can cause issue. Knowing what a roof will look like over time and the costs of maintenance should be considered.

f. Sloppy Science and Good Marketing? - The article in the Huffington Post (mentioned above) states it well... "White, or reflective, roofs have been in use for the past 15 years. Commonly referred to as "cool roofing," it has received a stamp of approval from the state of California, which has adopted its use in its building codes. It has become a LEED (Leadership in Energy and Environmental Design) standard of the U.S. Green Building Council, and has been mandated by government officials in Chicago, New York, Seattle and Philadelphia.

There is just one problem: The popularity of white reflective roofing, especially in colder climates, is based on sloppy science and good marketing."

Our Advice When Choosing a Low Slope (Flat Roof) Membrane


1. Choose a roofing contractor that installs low slope membranes every day.

2. Choose a roofing contractor that installs all or most of the different types of membranes every day.

3. Choose a roofing contractor that has an excellent workmanship guarantee - when the manufacturer is long gone and out of business or there is an urgent service requirement you will want a roofing contractor that stands behind their work.

4. Choose a roof membrane that is suitable for and has performed well for decades in your climate. In southern US states almost any membrane seems to be a good choice and in colder climates such as northern US states and colder Provinces in Canada we believe you should look toward traditional Tar and Gravel, SBS Torch On, and EPDM. In areas of Canada like downtown Toronto, southern Ontario and Vancouver perhaps even consider a white roof such as TPO or PVC.

5. Take a close look at the pro's and con's of each flat roof membrane, look at reviews, and ask contractors about the different systems, different ways to install the systems (fully adhered, ballasted, mechanically fastened, etc), and specifically what each contractor is offering in their roof assembly specifications (what the roof system is actually made up of as this can vary significantly when quoting is in process). See article on various flat roof systems available.

Tyler Sinclair - Staff writer at General Roofing Systems International

Article Topics: Building energy efficiency, EPDM roof, flat roof, flat roof material, green roofing, PVC roof, reflective roof, roof membrane, single ply roof, SPF roofing, spray foam roof, TPO roof, white roof membranes, spray foam roof coatings, white roofs, Vancouver, BC, Alberta, Calgary, Red Deer, Edmonton, Fort McMurray, Saskatoon, Regina, Saskatchewan, Manitoba.

About General Roofing Systems Canada (GRS)


General Roofing Systems Canada (GRS) is a diverse privately held building envelope, exterior renovation, and roofing contractor serving local and national accounts in various areas of Canada. GRS started serving Western Canada in 2007 as exterior renovation sub-contractors and has since grown year over year. GRS also has a growing online presence in the United States, UK, and around the world (General Roofing Systems Intl).

The General Roofing Systems Canada (GRS) project portfolio extends from Vancouver BC to Whistler, Kelowna, Cranbrook, Fernie, to Southern Alberta - Lethbridge, Calgary, Red Deer, up to Edmonton, Grand Prairie, Fort McMurray, AB, N.W.T., over to Lloydminster, and in to Saskatchewan to Yorkton, Saskatoon, Regina, to Winnipeg Manitoba and points between. GRS is also known to send specialized crews to Ontario and Eastern points of Canada. GRS services national Canadian roofing accounts with counter-parts in Ontario and Eastern Canada and their experts have been tasked internationally.

General Roofing Systems Canada (GRS) projects range in size from a storage shed in a residential back-yard to the largest commercial and industrial facilities in the world.

Some project locations and/or organizations that trust GRS to protect their assets...

Alberta Federation of Labour, Azko Nobel, Sobeys, City of Edmonton, McDonalds, ENBRIDGE, United Cargo Logistics, Canadian Freightways, Waste Management, Four Points Sheraton Hotels, Schlumberger, WILLBROS, TransForce, RONA, Toran Power, FORTIS Alberta, Shell Canada, Enmax, Credit Union, Interprovincial Pipeline, Toronto Dominion Bank, TD Waterhouse, TELUS, Dominion of Canada, Chinook Shopping Centre, Kal Tire, IKEA, McCains Foods, Chapters Book Stores, Starbucks, Visions Electronics, Pizza Hut, Shoppers Drug Mart, Greyhound, All Weather Windows, Husky Energy, EPCOR, Canadian Tire, Tim Horton's, Pick N Pull International, ServiceMASTER Restoration, Alberta Energy Center, On-Side Restoration, Imperial Oil, National Oil Well Varco (NOV), Weatherford, ALTALINK, Kiewit Energy, Cineplex Odeon, YMCA, Fountain Tire, Teck, Kiewit Infrastructure, Best Western, and more.

Contact General Roofing Systems Canada (GRS): 

Toll Free +1.877.497.3528 | Email info@grscanadainc.com | Website: www.grscanadainc.com

Tuesday, January 1, 2013

Roof Snow Removal - Avoid Roof Collapse

Roof Snow Removal Will Avoid Roof Collapse

Roof Collapse at Sunoco Gas Station


We have been talking about getting the snow off roofs recently more and more as roof snow loads are increasing more and more in parts of North East United States and Central and Eastern Canada.

It doesn't take a lot for the combination of roof snow and wind to take the roof off some complexes.

For more information on roof snow removal, roof ice dam removal and roof snow load capacities: see our roof snow removal and ice dam removal website, search this roofing blog for various articles on the topic, or visit our main web site roof snow removal page.

General Roofing Systems services Roof Snow Removal around the globe. Emergency Roof Snow Removal 24 Hour Services Telephone 1.877.497.3528 or email info@grscanadainc.com.

Below a new roof collapse in Plattsburgh NY is an example of how a fairly small amount of snow built up on the roof combined with the right amount of wind and roof structure or design can have a roof collapse. Good thing it occurred in the middle of the night and nobody was hurt.

FOX44 - Burlington / Plattsburgh News, Weather

Fox 44 News, ABC 22 - USA


PLATTSBURGH, N.Y. -
"A combination of wind and snow blew the roof off a Plattsburgh gas station.

Just hours after closing, the gas station roof collapsed, saving customers and the station attendant from being trapped inside. Fortunately because it happened in the middle of the night, no one was injured.

The roof at the Sunoco on US Avenue near the Burger King lay folded over the gas pumps Tuesday morning."

Read more here: http://www.fox44abc22yourvoice.com/story/20481231/sunoco-gas-station-roof-collapses-because-of-the-weather




Saturday, December 15, 2012

Roofing Careers | GENERAL ROOFING SYSTEMS CANADA | Roofing Jobs, Roofers, Calgary, Alberta, Edmonton, Red Deer, Sales, Siding, Flat, Shingles

Roofing Jobs Calgary, Edmonton,
 and Red Deer
Roofing Jobs

Our Winter 2012/13 Season Roofing Job Postings for Calgary, Edmonton, Red Deer Alberta

Careers | GENERAL ROOFING SYSTEMS CANADA | Roofing Jobs, Roofers, Calgary, Alberta, Edmonton, Red Deer, Siding, Flat, Metal, Shingles

Immediate hiring in Calgary and Edmonton for: Flat Roofers, Red Seal Roofer, Shingle Crews, Exterior Repair Technicians (gutters, siding, shingles, etc), and Outside Sales Estimators. 

Friday, December 14, 2012

General Roofing Systems Announces RoofingLeadsOnline.Com Inclusion


  
FOR IMMEDIATE RELEASE
December 13, 2012

General Roofing Systems (GRS) today announced inclusion in the launch of RoofingLeadsOnline.Com.

A roofing referral system (beta) that matches roofing contractors requiring additional business to contractors that cannot service new incoming business for one reason or another. For the most part, this new opportunity for contractors wanting to grow their business presents itself as a result of a new era in online marketing. Simply put, the new digital age has created a new era in contractor marketing.

General Roofing Systems (GRS) has been expanding its contractor services in Western Canada over the last four years, is currently expanding isolated divisions in central and eastern Canada, and its online roofing marketing platform to the USA in 2013. General Roofing Systems Canada (GRS), General Roofing Systems USA (GRS) and affiliated trademarks and operating businesses will all register to the marketing platform.


RoofingLeadsOnline.Com has been piloting the “referral” lead generating platform in areas of Western Canada (British Columbia, Alberta, and Saskatchewan - Vancouver, Calgary, Edmonton, Red Deer, Saskatoon, and Regina) for some time now and officially launches early 2013. It will be available to roofing contractors in most areas of Canada and the USA early 2013 (starting in NY, Texas, and a few other select areas shortly thereafter), with the UK and other countries expected to be online in twelve to twenty four months.

“We’re expanding availability in strategically chosen markets where there is strong interest from roofing contractors that request our service and where specific member contractors have strong marketing platforms with excess leads or low capacity to service incoming inquiries due to growth and other reasons.”

“Traditional online lead generating platforms and storm chasing appointment setting telemarketers haven’t brought the desired result for many contractors. Markets that have motivated roofing contractors who are interested in finding ways to bring down their marketing and advertising costs and increasing their business volume as a result of strong leads at the same time. In this case, we’re providing a proprietary one of a kind marketing solution using an un-serviced part of the contractor lead generating industry – referred leads from reputable contractors that can’t service due to capacity. We believe the only lead better than your own referral is a referral from a leading company in your industry. This lead quality simply cannot be met by telemarketing, generic online marketers, booking blind appointments, mailers, yellow pages, or any other method.”

RoofingLeadsOnline.Com is offered through a network of professional roofing contractors who have successful businesses that cannot service specific inquiries due to capacity, geography of inquiries, work scope, or as a result of a simple exit strategy or downsizing.

For reputable contractors needing more business or marketing power, this provides an effective platform for them to obtain customers within a high quality environment as files are from industry leaders, with a low customer acquisition cost, paying as they go per file and with-out monthly or start-up fees, in a way that allows for optimum cash-flow management.

Roofing contractors purchasing leads can generate immediate savings, choose specifically which are purchased to best suit their business, build their business and be cash-flow positive from day one.

General Roofing Systems (GRS) is already working with RoofingLeadsOnline.Com in Western Canada, will be in Central and Eastern Canada within weeks, and with the US expansion in 2013. As part of the 

RoofingLeadsOnline.Com expansion, other leaders in the roofing business have come on board and see it as a clever solution to problems experienced by both the large and small contractor.

“This collaboration represents the next step in our company growth. With our online marketing growing it will be a realistic addition to our growth model. It will enable us to focus on our core business pursuits while assisting other contractors that may be better suited to service areas we are not.”

For more information - to broker leads or obtain customer files, or for more information about RoofingLeadsOnline.Com visit them www.roofingleadsonline.com, Twitter (@roofingleadsnow), Facebook (http://www.facebook.com/roofing.leads.98), LinkedIn, or email info@roofingleadsonline.com.

About General Roofing Systems (GRS)

Our company provides traditional and proprietary single-source solutions for complete exteriors, sloped, metal, and flat roofs to any project size.

Primary exterior renovation and roofing disciplines we possess are;
Roof repair, emergency roof repair, maintenance, retro-fits, restoration, replacement, sloped (shingle, tile, shake, skylights, vents), flat (TPO, PVC, EPDM, torch, BUR tar gravel, liquid rubber), metal (standing seam, ribbed, corrugated, cladding), shingle (IKO, BP, GAF, Certainteed, Malarkey, Owens Corning), sheet metal, metal and flat roof coating (liquid rubber, spray polyurethane foam SPF), inspection, commercial preventative maintenance, industrial coating, building envelope, residential attic ventilation, and exterior renovation services (siding, soffit, fascia, gutters and eavestrough).

More information about General Roofing Systems (GRS) can be found atwww.grscanadainc.com. Follow us on Facebook (www.facebook.com/generalroofingsystemscanada) and Twitter (@generalroofs), via YouTube or LinkedIn, and on Pinterest (http://pinterest.com/generalroofing).     .

Telephone: 1.877.497.3528, Email: info@grscanadainc.com
Source: General Roofing Systems (GRS)


Tuesday, December 4, 2012

Roof Maintenance at Home


How to make your roof live a longer life?

December 4, 2012: Guest Contributor Hillary Ealey

All roofs should be built at a high quality because they are exposed to rain, the blazing sunshine, high winds and extreme hail storms. So to stop the roof from becoming damaged and helping it last longer. It is essential to inspect the building. I would suggest that you examine the roof regularly to help you notice any change that happens and prevent it.

There are several steps which need to be followed to be guarantee your roof lives a longer life.

First of all you should undertake regular inspection. The warning signs of a damaged roof in cracked slates or rust spots; the shingles are buckling, curling or blistering; and worn areas around the chimneys, pipes and skylights. Another warning sign of a damaged roof is if you find bits of grit in your guttering. Dark algae stains are just cosmetic, but masses of moss and lichen could signal roofing that’s worn out underneath. And finally just something basic that if anything is missing or has popped out then you really need to get it replaced immediately.

The Second Step it is best to take is being alert and being ready.
You should check your roof a few times a year. You don’t want to check it to many times and then you don’t notice something which has happened, but you also don’t want to check it minimal amount because you would not realize if its meant to be like that. I would suggest the start of every season. Early indications of trouble include dark areas on ceilings, peeling paint on the underside of roof overhangs, damp spots alongside fireplaces, and water stains on pipes venting the water heater or furnace.

When you decide you want to plan an inspection I feel you should have everything you want to check written down so it reminds you that it needs to be done. And if you want to be very specific try a scoring system so like I do on my own roof is give it a score out of 10. 10/10 being spot on and nothing wrong with it but 1/10 being terrible and it needs to be fixed immediately.

The third step you should remove leaves from the roof.
If you have a simple peaked roof surrounded by low landscaping, your roof almost certainly stays clear of leaves on its own. But if the roof has a number of tree’s surrounding it then there will be piles of leaves probably which collect in roof valleys or near chimneys. If you don’t remove them, they’ll trap moisture and gradually decompose, allowing wind-blown seeds to take roof.

The 4th step is clearing the roof of moss.
Leaving moss growing on your roof can shorten the life of your roof drastically. Having moss on the roof during the winter causes it to react and make the shingles brittle. Moss holds moisture against the wood, speeding rot. Moss can even crack cement or ceramic tiles.

And finally if none of these steps help your roof then the only option would be to get it replaced. If you can replace it while it’s still structurally ok. It will be cheaper than getting it fixed when its caved in.

Hillary Ealey is a new blogger with a keen interest in anything Home Improvements or D.I.Y. The services reviewed here are from LEAFIELD PROJECTS 

Article Topics: home improvement, roof, roof maintenance, roofing DIY, how to make your roof live a longer life

Solar Shingles - DOW POWERHOUSE Solar Shingles Expand Markets

DOW POWERHOUSE Solar Shingle News
Solar Shingle Markets Expanded by DOW POWERHOUSE

Contact Us: 1.877.497.3528 | info@grscanadainc.com | www.grscanadainc.com



December 4, 2012

The roofers at GRS and many other roofing contractors around the world have been following the DOW POWERHOUSE shingle roll-out with great anticipation for some time now.

DOW appears to have successfully moved through the pilot phase of their roll-out with their solar shingles being installed in Colorado, Northern California, and Central Texas since earlier in 2012. New markets include New York, Connecticut, Maryland, Massachusetts, D.C., Louisiana, and Michigan.

Solar Shingles and Shingles Links of Interest:

Dow Powerhouse Website

Dow Powerhouse Facebook Page

Dow Powerhouse You Tube

Dow Powerhouse Twitter

Dow Powerhouse Pinterest

Shingles Section of GRS Website

Dow Powerhouse GRS Blog Article November 22, 2012

Dow Powerhouse GRS Blog Article January 21, 2012

Dow Focuses on Solar Shingles NASDAQ Blog Article December 4, 2012

DOW POWERHOUSE Shingles Expand - CNBC Copy of Press Release December 4, 2012

DOW SOLAR SHINGLE REVIEW - CONSUMER REPORTS




Press Release:

Award-Winning DOW POWERHOUSE™ Solar Shingles Expand Availability
Share on linkedinShare on facebookShare on twitterShare on emailMore Sharing Services
Growth to include East Coast markets

MIDLAND, Mich. - December 03, 2012

The Dow Chemical Company (NYSE: DOW) today announced a major expansion of the DOW POWERHOUSE Solar Shingle availability, an award-winning residential roofing system that protects a home like a standard shingle but also has embedded solar cells to power it.

Dow has been piloting the POWERHOUSE Solar Shingle in Colorado, Northern California and Central Texas since earlier this year, and is now doing a major expansion to bring this breakthrough solar roofing system to homeowners in New York, Connecticut, Maryland, Massachusetts, D.C., Louisiana and Michigan.

“We’re expanding availability in strategically chosen markets where there is strong interest, where electricity costs are high, and where the market is already supporting solar through legislation and incentives,” comments Mauro Gregorio, president, Dow Energy Solutions. “These markets have motivated homeowners who are interested in finding ways to bring down their energy costs. In this case, we’re providing a novel solution using an untapped part of the home - a roof - for energy innovation.”

POWERHOUSE is offered through a network of professional roofing contractors who have become Authorized Dealers, serving the re-roof and custom home market; and through homebuilders creating POWERHOUSE Solar Communities.

For homeowners needing a new roof, POWERHOUSE provides a replacement option that pays for itself, generates revenue through energy offset, and adds to the value of the home.

Read more here.


Article Topics: Solar Shingles, DOW POWERHOUSE, DOW shingles, Roofing, Shingles, DOW Solar Shingle

Monday, December 3, 2012

GAF ROOFING - OCC American Chopper Bike Unveiled

GAF Roofing OCC Roofing Bike


Paul Sr. unveiling the GAF Roofing Bike at the OCC Cafe in Newburgh, NY. They were filming for an upcoming episode of American Chopper on the Discovery Channel. 11-28-12